Supporting Australian Dog Businesses


Australia is home to so many small dog businesses run by people who genuinely care about the products they create. Many of these brands started because their owners wanted something better for their own dogs, whether that meant better design, higher quality materials or products that actually work in real life. Supporting small Australian businesses means supporting people who are passionate about dogs and committed to creating products that hold up to everyday adventures. So I would love to introduce my favourites to you!

WAGD - Your New Favourite Harness Brand


WAGD is an Australian dog harness brand focused on designing harnesses that support a dog’s natural movement and long-term comfort. Rather than producing a wide range of generic pet gear, the brand centres its design philosophy around one key product: a well-fitting dog harness built with canine anatomy in mind.


The harness was created by a qualified dog trainer and tested on real dogs in everyday Australian conditions, from beach walks to training sessions and muddy adventures.


What sets WAGD apart is their focus on harness structure and fit. Their harness uses a Y-front design that keeps straps away from the shoulder joints, allowing dogs to move their front legs freely without restriction. Many traditional harness designs place a horizontal strap across the chest or shoulders, which can interfere with natural stride and movement and cause long term problems but WAGD’s design aims to avoid that by giving the shoulder blades full clearance during motion.


The harness also prioritises ease of use for both dogs and owners. It includes a neck clip so it doesn’t need to be pulled over a dog’s head, making it a good option for dogs that dislike handling or for senior dogs that struggle with leg lifting. Fully adjustable straps allow it to fit a wide range of body shapes, while padded neoprene and rust-resistant metal rings are designed to handle Australian conditions like sand, saltwater, and daily outdoor use.


Another aspect highlighted by the brand is the link between harness design and canine biomechanics. Veterinary physiotherapists have recommended the harness for supporting natural shoulder movement and reducing the risk of long-term strain caused by poorly fitted equipment. The goal is not to replace training or act as a “no-pull” tool, but to provide a harness that works with a dog’s body rather than against it.

A description of why Wagd is recommended by animal physiotherapists.

APAWLO Pets – Gear & Fun for Active Dogs


If you love quality dog gear that actually makes life easier (and more fun) for you and your dog, APAWLO Pets is a brand to follow. Created by an Aussie dog trainer inspired by her own high-energy cattle dog, their products are designed for active, curious and playful pups.


From tough toys to clever travel and training gear, everything is made to last and keep dogs engaged. They even have guides and planners to help you sneak in enrichment and bonding time throughout the day. And the best part? A portion of every purchase goes to help rescue and foster dogs across Australia, so you’re supporting pups in need while spoiling your own.


Check them out and follow along for:


– Practical, durable gear for adventures and play

– Tips and inspiration for keeping dogs happy and engaged

– A brand with heart that gives back to the dog community

Wookie Dogs - Muzzles and more


Wookie Dogs is an Australian dog brand offering a range of practical products designed to support everyday training, handling and outdoor adventures with dogs. Their range includes basket-style dog muzzles made from materials such as leather, faux leather and waterproof Biothane, designed to allow dogs to pant, drink, and take treats while wearing them.


The focus is on muzzles that fit comfortably while still giving dogs enough space to move their mouths naturally and awesome comfortable treat pouches that come in a variety of colours.


Alongside their muzzle range, Wookie Dogs also offers training and walking gear including leads and collars designed for daily use. Many of their products are chosen for their durability and ease of cleaning, particularly for dogs that spend plenty of time outdoors.


The brand also stocks practical accessories such as Velcro patches that can attach to harnesses or vests to communicate messages like “In Training” or “Give Space.” These small details can help make walks clearer and safer, particularly for dogs that need a bit of extra space or structure while out in public.

Supporting Small Australian Dog Businesses


Australia has so many passionate dog businesses run by people who genuinely care about the products they create. Many of these brands started with a simple idea: making something better for their own dogs. That often leads to thoughtful design, better materials and products that are built for real life with dogs.


Supporting small Australian businesses like these means supporting people who understand the everyday joys and challenges of living with dogs. It also helps keep creativity and innovation alive within the dog community because many of the best ideas come from owners who are constantly testing products with their own dogs.


If you’re looking to invest in dog gear that has been designed with care and purpose, the above Australian brands are a great place to start.


And if you happen to be in Perth and want photos that capture your dog’s personality just as much as their adventures, you can also take a look at my dog photography sessions.


It’s always fun seeing these dogs out exploring with their favourite gear and then capturing those moments through photos that owners can keep for years.